Digital campaign

Assignment: Forbo flooring is a major player in the flooring industry and has a wide range of products. One of Forbos biggest product is Linoleum. To broaden the range and design choices within the product group, a new collection will be launched - Marmoleum Marbled.

The purpose of the collection is to elevate the design feeling and its natural properties and also elevate Linoleum as a product and broaden the view of environments where the product is located. The Marmoleum marbled collection is inspired by nature for those natural environments and is completely CO2 neutral.

Solution: A digital campaign aimed at Architects, floor layers and decision makers in the construction industry via Facebook ads.

My role was that in collaboration with the Media Agency in the project was to produce images, pick wich content that fits, approve texts and ensure that the campaign rolled on Facebook.